Campaign Spending & Action Allocations
Track expenditure across normal ads, Arena sponsored missions, free content ads, and fan reward budgets.
Total Expenditure
₦3,802,000
+14.2% vs last mo
Avg Daily Spend
₦126,733/day
Under ₦150k limit
Missions Share
₦2,000,000
52.6% of Total
Avg Cost / Action
₦184.50
-22% vs std ads
Spending Categories Ledger & Matrix
10 Categories| Spend Category & Placement | % of Total | Primary Action Result | Cost Per Action | Efficiency Rating | Amount Spent |
|---|---|---|---|---|---|
Sponsored Mission Spend Arena Mission & Banter Takeover | 52.6% | 18,400 Fan Actions (8,200 Participants) | ₦108.70 | High ROI | ₦2,000,000 |
Free Content Ad Spend Free Music, Videos & Podcasts | 15.7% | 1.4M Reach (12,000 Plays) | ₦139.50 | Optimal Reach | ₦600,000 |
Video Ad Spend Pre-roll Video Stream Spots | 13.1% | 350,000 Video Views (14.5k Clicks) | ₦151.70 | High Engagement | ₦500,000 |
Reward Budget Used Veelo Credits & Vouchers Pool | 7.8% | 3,200 Fan Vouchers Issued | ₦93.75 | High Conversion | ₦300,000 |
Photo Ad Spend Discovery Hero & Sidebar Banners | 5.2% | 120,000 Impressions (4,800 Clicks) | ₦178.20 | Steady Visibility | ₦200,000 |
Audio Ad Spend Audio Track Stream Pre-roll | 3.9% | 280,000 Audio Listens (9,400 Clicks) | ₦159.50 | Optimal Audio | ₦150,000 |
Creator/Fanbase Campaign Spend Campus Nation Skit Challenges | 3.9% | 6,400 Student Participants | ₦142.00 | High Growth | ₦150,000 |
Sponsored Banter Spend Pinned Community Debate Threads | 3.1% | 4,800 Banter Replies & Likes | ₦125.00 | Viral Banter | ₦120,000 |
Offer Claims Cost Student & Fan Promo Code Redemptions | 2.4% | 1,840 Promo Redemptions | ₦50.00 | Direct Sales | ₦92,000 |
Sponsored Trending Spend #PepsiNewSoundDecember Hashtag | 2.1% | 1.8M Reach (28,400 Posts) | ₦88.00 | Top Trending | ₦80,000 |
| Total Expenditure Allocation | 100.0% | Combined Action Results | ₦184.50 Avg | High ROI System | ₦3,802,000 |
Sponsored Mission Spend
Arena Mission & Banter Takeover
Primary Action:18,400 Fan Actions (8,200 Participants)
Share: 52.6%CPA: ₦108.70High ROI
Free Content Ad Spend
Free Music, Videos & Podcasts
Primary Action:1.4M Reach (12,000 Plays)
Share: 15.7%CPA: ₦139.50Optimal Reach
Video Ad Spend
Pre-roll Video Stream Spots
Primary Action:350,000 Video Views (14.5k Clicks)
Share: 13.1%CPA: ₦151.70High Engagement
Reward Budget Used
Veelo Credits & Vouchers Pool
Primary Action:3,200 Fan Vouchers Issued
Share: 7.8%CPA: ₦93.75High Conversion
Photo Ad Spend
Discovery Hero & Sidebar Banners
Primary Action:120,000 Impressions (4,800 Clicks)
Share: 5.2%CPA: ₦178.20Steady Visibility
Audio Ad Spend
Audio Track Stream Pre-roll
Primary Action:280,000 Audio Listens (9,400 Clicks)
Share: 3.9%CPA: ₦159.50Optimal Audio
Creator/Fanbase Campaign Spend
Campus Nation Skit Challenges
Primary Action:6,400 Student Participants
Share: 3.9%CPA: ₦142.00High Growth
Sponsored Banter Spend
Pinned Community Debate Threads
Primary Action:4,800 Banter Replies & Likes
Share: 3.1%CPA: ₦125.00Viral Banter
Offer Claims Cost
Student & Fan Promo Code Redemptions
Primary Action:1,840 Promo Redemptions
Share: 2.4%CPA: ₦50.00Direct Sales
Sponsored Trending Spend
#PepsiNewSoundDecember Hashtag
Primary Action:1.8M Reach (28,400 Posts)
Share: 2.1%CPA: ₦88.00Top Trending